Management Team
Mr. HUI Ha Lam
Executive Director, Chairman and Chief Executive Officer
Mr. HUI Ha Lam (許夏林) (“Mr. Hui”), aged 52, is the founder of the Group and was appointed as a Director on 10 December 2020. He was re-designated as the executive Director, chairman of the Board and chief executive officer of the Company on 28 April 2021 and he is primarily responsible for the overall strategic planning, and business development of the Group.
Mr. Hui has over 25 years of experience in design, marketing, licensing and branding industries. Prior to founding of the Group in late 2001, Mr. Hui worked as designer for Tint Concepts Limited and was responsible for both commercial and residential design projects from March 1998 to June 1999. From October 2000 to October 2001, Mr. Hui worked as a product designer for Kafutoy Industrial Co., Ltd and was responsible for the design and manufacturing of gifts and premium products to overseas markets. Since July 2020, Mr. Hui has been appointed as an independent non-executive director of Takbo Group Holdings Limited, a company listed on GEM of the Stock Exchange (Stock Code: 8436).
Mr. Hui was a committee member of the Toy Advisory Committee of Hong Kong Trade Development Council from 2012 to 2016. Mr. Hui was appointed as the vice chairman of Asia Branding and Franchising Association in 2014. Between 2014 to 2018, and from 2022, Mr. Hui was also a committee member of the Design, Marketing & Licensing Services Advisory Committee of the Hong Kong Trade Development Council. Mr. Hui was appointed as a director to the 51st to 53rd Term Board of Directors of Yan Chai Hospital from 2018 to 2020 and a honorary director to the 54th Term Board of Directors of Yan Chai Hospital in 2021. Mr. Hui previously served as a member of the executive committee of Group 19 (Hong Kong Toys Council) and has been a member of Group 30 (Hong Kong Innovation and Creative Industries Council) since 2019 under the Federation of Hong Kong Industries. He has been a member of the Design and Technology Committee of the Hong Kong Young Industrialists Council (“HKYIC”) since 2018, and is currently the chairman of the committee. He is also currently the vice chairman of HKYIC’s Executive Committee. He previously served as the vice chairman of HKYIC’s Public Relations Committee, as well as a member of its Hong Kong & Mainland Affairs Committee and Education and Training Committee. He was a committee member of the Hong Kong Designers Association from 2018 to 2022. From 2019 to 2025, Mr. Hui was a director of Hong Kong Design Centre. From 2020 to 2023, Mr. Hui was a committee member of Advisory Committee of Licensing International Greater China. He also was a standing director of the 8th Executive Committee of the Merchants Support for Rehabilitated Offenders Committee from 2022 to 2024. Since 2022, Mr. Hui has been a committee member of the Service Promotion Programme Committee of the Hong Kong Trade Development Council. Since 2023, Mr. Hui has been appointed as a committee member of the Steering Committee of the Hong Kong Design Centre. Since 2024, Mr. Hui has been the honorary president of the Hong Kong-Guizhou Cultural Exchange Fund, the chairman of the Cultural IP Creative Committee of the Greater Bay Area Association of Listed Companies, a vice chairman of the Shenzhen Overseas Chinese International Federation, a member of the Qianhai Internationalization Enhancement Advisory Committee and a representative of Shenzhen Municipal Congress of Returned Overseas Chinese and Relatives.
Mr. Hui obtained a bachelor of arts degree majoring in Fine Arts from the Chinese University of Hong Kong in December 1997 and a master of arts in three dimensional design from the Kent Institute of Art & Design in September 2000.
Mr. KWOK Chun Kit
Executive Director and Vice President
Mr. KWOK Chun Kit (郭振傑) (“Mr. Kwok”), aged 52, was appointed as an executive Director on 28 April 2021. Mr. Kwok has over 20 years of experience in sales, marketing and licensing. Mr. Kwok joined the Group as sales and marketing director in August 2003 and was subsequently promoted to chief operating officer in November 2016. He was re-designed as vice president of the Group in January 2026 and is currently primarily responsible for the Group’s overseas business development and operations, supply chain management and legal affairs.
Prior to joining the Group, Mr. Kwok spent over four years in the banking industry. Mr. Kwok commenced his career as an officer in the corporate banking department of the China State Bank Limited from October 1996 to December 1997. He then worked as an officer of the property loans department of Bank of East Asia Limited from January 1998 to January 2001. Afterwards he worked as a personal financial executive in the sales and services department of Mevas Bank from January 2001 until July 2001.
Mr. Kwok graduated with a bachelor of arts in marketing in October 1995 from the Hong Kong Polytechnic University and a degree of master of science in finance in October 2002 from the City University of London through an approved course of higher study.
Mr. LYU Xingyuan
Executive Director and Chief Investment Officer
Mr. LYU Xingyuan(呂行遠)（“Mr. Lyu”）, aged 36, was appointed as an executive Director on 11 July 2025. He joined the Group in July 2022. He has served successively as investment director, general manager of the Strategic Investment Development Center, and has been the Group’s chief investment officer since December 2023. Currently, Mr. Lyu is primarily responsible for the strategic investment, investor relations, public affairs, human resources and administration, and financial management of the Group.
Mr. Lyu possesses over 10 years of experience in research and investment portfolio management, corporate activities including initial public offerings and M&A transactions, as well as asset restructuring. From July 2015 to November 2020, he served at China Great Wall Securities Co., Ltd. (長城證券股份有限公司), holding roles of Manager and subsequently Senior Manager in the Investment Banking Department. During November 2020 to July 2022, he acted as vice president of investment at Shenzhen Great Walle Investment Corp., Ltd. (深圳長城匯理投資股份有限公司), and assumed the position of executive director at Century Plaza Hotel Group (formerly known as Greatwalle Inc., Stock Code: 8315) from April to July 2022.
Mr. Lyu holds a Bachelor of Science in Mathematics with Economics from University College London and a Master of Science at the University of Manchester.
