Management Team
Mr. HUI Ha Lam
Executive Director, Chairman and Chief Executive Officer
Mr. HUI Ha Lam (許夏林) (“Mr. Hui”), aged 51, is the founder of the Group and was appointed as a Director on 10 December 2020. He was re-designated as the executive Director, chairman of the Board and chief executive officer of the Company on 28 April 2021 and he is primarily responsible for the overall strategic planning, and business development of the Group. Mr. Hui is also the chairman of the nomination committee of the Board (the “Nomination Committee”) and a member of the remuneration committee of the Board (the “Remuneration Committee”). Mr. Hui is also a director of several subsidiaries of the Company.
Mr. Hui has over 20 years of experience in design, marketing, licensing and branding industries. Prior to founding of the Group in late 2001, Mr. Hui worked as designer for Tint Concepts Limited and was responsible for both commercial and residential design projects from March 1998 to June 1999. From October 2000 to October 2001, Mr. Hui worked as a product designer for Kafutoy Industrial Co., Ltd and was responsible for the design and manufacturing of gifts and premium products to overseas markets. Since July 2020, Mr. Hui has been appointed as an independent non-executive director of Takbo Group Holdings Limited, a company listed on GEM of the Stock Exchange (Stock Code: 8436).
Mr. Hui was a committee member of the Toy Advisory Committee of Hong Kong Trade Development Council from 2012 to 2016. Mr. Hui was appointed as the vice chairman of Asia Branding and Franchising Association in 2014. Between 2014 to 2018, and from 2022, Mr. Hui was also a committee member of the Design, Marketing & Licensing Services Advisory Committee of the Hong Kong Trade Development Council. Mr. Hui was appointed as a director to the 51st to 53rd Term Board of Directors of Yan Chai Hospital from 2018 to 2020 and a honorary director to the 54th Term Board of Directors of Yan Chai Hospital in 2021 and he also serves as a member of The 37th to 39th Term Executive Committee of The Association of The Directors and Former Directors of Yan Chai Hospital. Mr. Hui was a member of the executive committee of Group 19 (Hong Kong Toys Council) and Group 30 (Innovation and Creative Industries Council) of the Federation of Hong Kong Industries. He was a committee member of the Hong Kong Young Industrialist Council (Design and Technology Committee) and the Hong Kong Designers Association from 2018 up to now. Since 2019, Mr. Hui has been appointed as a director of Hong Kong Design Centre. From 2020 to 2022, Mr. Hui has been a committee member of Advisory Committee of Licensing International Greater China. Since 2022, Mr. Hui has been the Vice-Chairman of the executive committee of the Hong Kong Young Industrialists (Public Relations Committee), a committee member of the Service Promotion Programme Committee of the Hong Kong Trade Development Council, an executive committee member of Merchants Support for Rehabilitated Offenders Committee. Since 2023, Mr. Hui has been appointed as a committee member of the Steering Committee of the Hong Kong Design Centre.
Mr. Hui obtained a bachelor of arts degree majoring in Fine Arts from the Chinese University of Hong Kong in December 1997 and a master of arts in three dimensional design from the Kent Institute of Art & Design in September 2000.
Mr. Hui is the sole director and the beneficial owner of Semk Products (Holdings) Limited and Semk Global Investment Ltd., both companies have disclosable interests in the shares of the Company under the provisions in Divisions 2 and 3 of Part XV of the Securities and Futures Ordinance (Chapter 571, the Laws of Hong Kong) (the “SFO”).
Mr. KWOK Chun Kit
Executive Director and Chief Operating Officer
Mr. KWOK Chun Kit (郭振傑) (“Mr. Kwok”), aged 52, was appointed as an executive Director on 28 April 2021. Mr. Kwok has over 18 years of experience in sales, marketing and licensing. Mr. Kwok joined the Group as sales and marketing director in August 2003 and was promoted to the role of chief operating officer in November 2016 and is primarily responsible for the overall business operations of the Group and managing relationship with licensees. Mr. Kwok is also a director of several subsidiaries of the Company.
Prior to joining the Group, Mr. Kwok spent over four years in the banking industry. Mr. Kwok commenced his career as an officer in the corporate banking department of the China State Bank Limited from October 1996 to December 1997. He then worked as an officer of the property loans department of Bank of East Asia Limited from January 1998 to January 2001. Afterwards he worked as a personal financial executive in the sales and services department of Mevas Bank from January 2001 until July 2001.
Mr. Kwok graduated with a bachelor of arts in marketing in October 1995 from the Hong Kong Polytechnic University and a degree of master of science in finance in October 2002 from the City University of London through an approved course of higher study.
Mr. LYU Xingyuan
Executive Director and Chief Investment Officer
Mr. LYU Xingyuan(呂行遠)（“Mr. Lyu”）, aged 36, joined the Group in July 2022. He is the Chief Investment Officer of the Group and was appointed as an executive Director on July 11, 2025. Mr. Lyu is mainly responsible for leading the strategic investment, merger and acquisition integration, investor relations, public affairs and capital management of the Group, aiming to drive the business growth and strategic layout of the Group through strategic integration and capital operation.
From July 2015 to November 2020, Mr. Lyu successively served as the manager and senior manager of the M&A Department of the Investment Banking Division of Great Wall Securities Co., Ltd., and was responsible for leading a number of M&A transactions and projects in the fields of consumer technology, games, and non-bank finance. The transaction amount involved exceeds HK$20 billion. From November 2020 to July 2022, Mr. Lyu served as the deputy investment director of Shenzhen Great Wall-CA Investment Co., Ltd., and from April 2022 to July 2022, he served as the executive director of Xindu Hotel Group (formerly known as Great Wall-CA, stock code: 8315), successfully led strategic investments in the fields of education, consumption, and hotel management, and achieved good returns on investment, and at the same time promoted the company's important processes in strategic restructuring and capital operation.
Mr. Lyu holds a Bachelor's degree in Mathematics from University College London and a Master's degree in Engineering Machinery from the University of Manchester.
Mr. SUNG Chi Keun
Executive Director and Chief Financial Officer
Mr. SUNG Chi Keung(宋治強) ("Mr. Sung"), aged 50, was appointed as an independent non-executive Director on 20 December 2021 and was re-designated as an executive Director and serve as the Chief Financial Officer, Company Secretary and Authorised Representative, effective from 1 August 2025.
Mr. Sung has extensive experience in financial management, accounting taxation, auditing and corporate finance and has previously worked at KPMG, PricewaterhouseCoopers and Deloitte & Touche Corporate Finance Ltd. From February 2024 to July 2025, he was the chief financial officer of United Chinese Plastics Products Co., Ltd. From June 2022 to February 2024, he served as the principal at the CFO Centre Greater China. From December 2019 to April 2022, he was the chief financial officer of Vershold Global Limited. From August 2004 to June 2013, he worked for Asian Citrus Holdings Limited, where his last held positions were finance director, executive director and company secretary. From April 2015 to October 2019 and May 2016 to October 2019, Mr. Sung was the chief financial officer and company secretary, respectively, of Chuanglian Holdings Limited (formerly known as China Chuanglian Education Group Limited, Stock Code: 2371). From August 2013 to March 2015, Mr. Sung was the chief financial officer and company secretary of China Green (Holdings) Limited (formerly known as China Culiangwang Beverages Holdings Limited, Stock Code: 904). Since September 2017, Mr. Sung has been appointed as an independent non-executive director of Takbo Group Holdings Limited (Stock Code: 8436).
Mr. Sung obtained bachelor degree in business administration from the Chinese University of Hong Kong in December 1997 and a master of corporate finance from the Hong Kong Polytechnic University in December 2006. He was admitted as an associate member of Hong Kong Institute of Certified Public Accountants (“HKICPA”)) in February 2002 and was advanced to be a fellow member of HKICPA in May 2019. He was also admitted as a fellow member of the Association of Chartered Certified Accountants in December 2007.
